In 2021, Lockwood, Andrews & Newnam, Inc. undertook a complete brand refresh to reimagine the company's look and feel. The Creative Services team worked under the supervision of Kerry Gregg, Marketing Director, to plan, develop, execute, and deliver a clean, modern, and elevated brand refresh for the entire organization. Under the creative direction and in collaboration with Ruba Shaikh, our Creative Services manager, Alexys Hill and myself worked independently and cohesively to meet all predetermined timeline goals, assigned tasks, and to create a cohesive group of graphics that complement one another.
The task and challenge I faced was the creation of an infographic library for the company that contained graphic elements ranging from callouts, quotes, maps, graphs, charts, and tables that could be used as part of proposals, presentations, printed collateral, and digital pieces - easily manipulated by team members in order to speed up the production process. I was also responsible for layout of the Facilities and Program Management boilerplate library, which included cut sheets for project descriptions and multi-page bond program descriptions.
An overview of the completed brand refresh can be found below, as well as examples of the graphics created within the Infographic library.
Collage Images developed and provided by:
Ruba Shaikh
Creative Services Manager
Lockwood, Andrews & Newnam, Inc.
Icon library developed by:
Alexys Hill
Graphic Designer
Lockwood, Andrews & Newnam, Inc.