The aim of this project was to develop a collection of social media marketing assets that would be utilized across multiple digital platforms to spread awareness of Lockwood, Andrews & Newnam's services and community initiatives.
In 2021, Lockwood, Andrews & Newnam, Inc. undertook a complete brand refresh to reimagine the company's look and feel. The Creative Services team worked under the supervision of Kerry Gregg, Marketing Director, to plan, develop, execute, and deliver a clean, modern, and elevated brand refresh for the entire organization. Under the creative direction and in collaboration with Ruba Shaikh, our Creative Services manager, Alexys Hill and myself worked independently and cohesively to meet all predetermined timeline goals, assigned tasks, and to create a cohesive group of graphics that complement one another.
The task and challenge I faced was the creation of an infographic library for the company that contained graphic elements ranging from callouts, quotes, maps, graphs, charts, and tables that could be used as part of proposals, presentations, printed collateral, and digital pieces - easily manipulated by team members in order to speed up the production process. I was also responsible for layout of the Facilities and Program Management boilerplate library, which included cut sheets for project descriptions and multi-page bond program descriptions.
An overview of the completed brand refresh can be found below, as well as examples of the graphics created within the Infographic library.
Collage Images developed and provided by:
Ruba Shaikh
Creative Services Manager
Lockwood, Andrews & Newnam, Inc.
Icon library developed by:
Alexys Hill
Graphic Designer
Lockwood, Andrews & Newnam, Inc.
At Lockwood, Andrews & Newnam, the Wastewater & Reuse business group seeks to position itself as an industry leader equipped with in-depth knowledge and expertise. As a result, there has been an increase in the demand for educational videos. This project had two objectives: to educate their clients and promote their services, while adhering to the brand standards of the company.
The video can be viewed by clicking on the image.
As part of its marketing efforts during the holiday season, Lockwood, Andrews & Newnam's creative services department is responsible for developing a variety of holiday collateral pieces, including printed and digital graphic materials, that are shared internally, with external clients, and on social media. Due to the circumstances surrounding the Corona virus outbreak of 2020, as well as the occurrence of a global pandemic, the team was inspired by the underlying message of feeling the holiday spirit wherever you may be. The challenge was to incorporate the likeness of stamps and recognizable holiday imagery into each segment of LAN's business to convey the marketing message visually.
The video can be viewed by clicking on the iPad image.